Just when you thought we had reached peak saturation in entertainment choices, along comes ABInBev to glue our eyes to screens since it is better than drinking their beer.
The megacorp (which doesn’t have much money for their purchased craft breweries) is creating an entertainment division, called DraftLine Entertainment which will create films, television and podcasts.
Who knows if Netflix or Spotify will want Bud sponsored content on their streamers but I can imagine a Bud Light RomCom or a true crime podcast about theft of small boutique distributors.