I know it was announced last week but it seems only fitting to use 3/3 to talk about the Independent Seal breaking the 3K point in usage.
That number represents half of today’s 6,000 craft breweries in just 8 months of use. So the next phase of action is #SeektheSeal.
There was a mini-kerfuffle with some slamming the design or the reason behind the seal but that has thankfully receded from view as the seal becomes more commonplace in shop windows and on packaging.
It’s still an efficient and easy way to differentiate #independent from the ever encroaching industrial brewers.