Before we begin to talk about Hanabi and their $90.00 six-pack, read this ARTICLE that started the fire.
Now that you are back, I expect you are feeling emotions from annoyed to pissed off. I certainly felt a spectrum of the negative kind.
It’s not the twee hair and outfit or the dabbling with artisanal fireworks. It is certainly not the malt sourcing or old-timey handmade brewing equipment. It’s not the only brewing four times a year.
It’s the privilege that practically drips off of each quote that galls me. I should know, I am a white male who has certainly gotten more than a fair share of it myself. In this case it is the privilege of NOT having to sell their wares. When you have an obscenely wealthy owner and you make a fraction of what you can sell and then you add another, even more restrictive boutique side project and price it outside the reach of 90+% of the people, you have a mash tun of privilege.
And if you don’t at the very least acknowledge that you are seriously in a dream job then I know that you may have extensive brewing knowledge but that you are missing a piece of the humanity puzzle. If you are not brewing a special batch to sell to help financially assist fellow brewers who aren’t in your rarefied financial air. If you aren’t donating to any other charity then it won’t matter how excellent your beer is, it will be found lacking.
I’m not posting an image of the bottle or even adding a link to their website because I have already devoted too much time to this beer. I almost didn’t add the Vinepair link. Buy local, buy quality but don’t buy from those who are more brag than humble.