You don’t need to compete with wine. In fact, you can and should collaborate with them. That sentiment is growing in popularity as wineries and breweries come together in competition at pairing dinners or in breweries using old wine barrels for aging. Now add Figueroa Mountain to the collaborator list.
Whole Foods Market was the intermediary for this occasion. Though it wasn’t the hardest solution to solve since “…Figueroa Mountain Brewing Company 163 steps from our (Margerum Wine Company) door…” says Margerum Wine Company winemaker Jason Barrette.
More from the press release, “Together with the winemakers from Margerum Wine Company, a team from Figueroa Mountain Brewing Company and Whole Foods Market created a unique Belgian-style beer blended with wine called Bieré de Ménage. This is the first of Fig Mtn Brew’s Liquamentum series which will become its own brand later this spring featuring unique concoctions such as beer-wine hybrids.”
Bieré de Ménage will be unleashed on the beer and wine worlds during a special event on Thursday, May 15 in their Santa Barbara Taproom and the next day Friday, May 16, 2014 in their main Buellton Taproom.