This tidbit from last month on the All About Beer website that caught my eye.
“Ball Corporation the leader in the specialty aluminum beverage can and bottle market, has announced its newest can size – the 8-oz. “trim” can. The small, lightweight can is ideal for juices and other beverages for portion-conscious consumers, and is unbreakable, quick-chilling and 100 percent recyclable.”
I can see why an imaginative craft brewery who has no beer boundary would not want to be bound in just two types of can. Perchance a big imperial stout in this smaller container, or a big ABV DIPA.
I can see these becoming a cool marketing tool as well for smaller samples of specialty one off beers too.