Americans both love a redemption story AND quickly tire of outrage. Don’t believe me? Wander to this LINK from Paste Magazine. And don’t TL:DR it either.
Americans and craft beer fans have all the beer choices available. I could “cancel” a brewery a day for years without making a dent in the number of IPAs in my ‘fridge. Which is why Vorel’s point of having a long memory is both important, AND not that hard.
Here is what you do:
- open the notes app on your phone
- creat new note and label, Do NOT Buy Beer From
- add the breweries from Women of the Bevolution’s website that are distributed in your area
- next time you are beer shopping, check that list
Not hard. You are not tracking the full journey of the fish at a seafood counter or who made the phone you just used to make a note.
Oh and next thing to do, stay tired of Tired Hands and their shithousery. We don’t need their beer. And you can tell their Instagram lawyers that.