I prefer to both see and smell my beer in well lighted spots without the perfume intrusions of people or food. Now I need to add quiet too. Now the idea of “sonic branding” is being studied. And not just the “Pop pop fizz fizz” of jingles but the actual sound your beer makes coming out of the bottle and/or can.
Is there a Pavlovian response when a can is popped open with a hiss versus a response to a bottle cap being pulled off versus a cork hurtling out from under pressure?
A paper on Sensory Affects (see HERE to read it) takes the viewpoint that sound can and does influence people’s rating of a product.
But what is that percentage and how would you or I quantify it. It certainly is not part of how you rate beer on RateBeer and probably has a narrower band of possible ratings than, say, a color spectrum or individual aromas.
I would hazard a guess that sound would be more important as a disqualifier than as an indicator. A non-fizzy pilsner versus a bubbly sounding stout for the yin and yang of it.
Right now Sonic Marketing seems more suited to those who like adding bells and whistles to boring beer and its packaging. IE twisted necks on mass market fizzy corn water. The other half of the science experiment would be the glassware but any specific container is designed (after marketing) for aroma and secondarily color. Sound isn’t even a consideration.
Maybe, in the future, it will be a value add though.