A Design Tip o’ the Hat

Cheers to Santa Fe Brewing for this great design.

Clean and simple with an appropriate color choice. It is eye catching because it is not trying to beat you over the head with graphics. Just a simple brand logo and a nice counterpoint with the green color on the font.

Oh and the beer sounds delicious too: “This is the kind of beer that gives the word “stout” a reputation. Extra generous quantities of barley malt, followed by vigorous fermentation leaves this “imperial” heavy weight with 8% alcohol A.B.V. and a body as full as chocolate bread pudding. A complimentary and complex array of bitter notes comes form potent American hops, earthy British hops, black-roasted malts and, of course, coffee. Santa Fe Brewing Company uses only top-quality ingredients like organically grown East Timor coffee beans blended with New Guinea coffee beans, locally roasted by O’hori’s Coffee House. Its heavenly flavor and aroma can’t be beat or imitated.”

Chicken Killer Barleywine

What with all the DIPA’s and RIS’ out there, it is easy to forget the humble barleywine. So here is one you should check out when you are in the southwest.

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Here is the 411… “CHICKEN KILLER BARLEY WINE
Chicken Killer Barley Wine is the revolutionary beer that will someday define America’s unique Barley Wine style. It is brewed with twice the ingredients of the Santa Fe Brewing Company’s other beers, and only half the usual amount of liquid is extracted from these ingredients. This makes one substantial beer. At over ten percent alcohol, Chicken Killer is actually as substantial as wine, but this is not to say that it is difficult to drink. On the contrary; be careful with this one. The flavors of the beer are at first as overwhelming as the intense Santa Fe sun. But in the same way our sun gives us the unrivaled brilliant colors of Santa Fe, the potency of Chicken Killer gives us the remarkable spectrum of flavors that can be found in no other beer, in no other city. If you did not have the opportunity to try last year’s vintage, come try this year’s!”