1st Visit – Paperback at the Exchange

The City of Glendale loves a shopping block that hides.  There are two on successive blocks on the main drag, Brand Boulevard. The Exchange is the older and the city has been trying to revitalize for a long time. The dark side of the building is partially pedestrian only and except for a stalwart coffee shop has had a flux of shops.

But now Paperback Brewing has arrived alongside a British Tea Shop and a live comedy venue.  Maybe? a corner has been turned.

The question is how to get people to the space because the space is cool.  Nothing extraordinary, just a typical retail rectangle but it has been decorated artfully well and there is plenty of seating.  It is a cool spot with a summarized selection of their overall portfolio that I encourage people to visit.  

Get a King Taco or In n Out and have a beer a food on a weeknight for date night.

New Location Day – Paperback Exchange

Paperback Brewing is (with the City of Glendale’s help) going to see if they can breathe some life into the moribund side of the Exchange buildings with their beer and a selection of murals based on their beer labels.

It is slated as a pop-up on Artsakh Avenue in Glendale’s (so-called) Arts and Entertainment District for six months unless the response warrants staying.

It is under ten walking blocks from my HQ, so I will be visiting.

Pour Into the Cup

Paperback Brewing has come out with a World Cup beer which is good even though I will not be watching this years edition because of Qatar’s horrible human rights record and anti-alcohol stance (that shifted when SABInBev put their foot down)

This is one of the better labels from the brewery which usually traffics in pulp and puns.  It is still too busy by half like most of Paperback’s labels but the throwback artwork works in this context.

Next time the Timbers, Thorns or (poor form) Chelsea play, I will give this beer a whirl.

Sean Suggests for September 2022

Hopefully, by now, you have partaken of a few Oktoberfest styled beers.  For those here in Los Angeles, I have two more suggestions for your boot steins plus a further afield beer that has BBQ involvement. 

Societe BrewingOktoberfest Lager – 4.6% – “Inspired by the famed light brews of Munich, this festive lager is crisp and clean with floral and mineral notes, plus a touch of lemony citrus zest.”

Far FieldOh! So Smoky Smoked Porter – 5.3% – “Smoked Malt + Chocolate + Coffee and malts smoked by Osos BBQ.

Paperback BrewingDoctor Octobock – German Fest Bock Lager – 6% – “pale, malty lager beer designed to distinguish between blandness and too much color.  The hop character is balanced with toasty malts and spicy notes from the hops.”

Sureally

Label design is tough and I can be a harsh judge. Paperback Brewing has a bold dime store novel cover with super bright colors look that I don’t vibe with but they have a winner with their Surrealist beer…

…and it doesn’t hurt that the style of beer is one that I, personally, would like to see more of, the Belgian Blonde ale.

Wild in the Yard

Hopyard Wildings is a new Hazy IPA collaboration between Hawthorne and Glendale. AKA, Common Space and Paperback. With notes of pepper, peaches and kumquat.

A little extra info on the beer, “Hopyard Wildlings brings together Hazy and Belgians for a big expressive flavor, of a type not currently found in Hazy IPAs.”

Paperback Celebration

Lookee here, a beer event, on this blog. These have been few and far between haven’t they?

Anyway, Paperback Brewing in Glendale will use three days to celebrate what has been a year for sure. So pick your day and check out their beers and their space if you are like me and haven’t actually been inside.