Tag: Pabst

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Blue Ribbon Commision

Since the Federal Government can’t be counted on to help, business is stepping into the huge gap to help. Pabst, a beer I don’t really ever drink, is “commissioning 1,000 works from creative professionals.”

Here is what the chief marketing officer has to say, “We know that 1,000 creative commissions isn’t world changing, but it definitely will make a difference,” says Luke Atkinson, “Every commission counts, and the talent we work with will get the added benefit of some exposure.”

30 works are in progress and Pabst “is inviting bartenders, designers, animators, dancers, singers, directors and other creatives to “do what they do best” and reach out to Pabst through Instagram (@pabstblueribbon).”

Kudos to Pabst for chipping in.

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Irwindale

Barring a massive upsurge in PBR consumption, (Remember when it was the hard seltzer of a couple years back?) the large facility off of the 210 Freeway will probably go dark much later this year. Molson Coors already closed one facility in North Carolina as it restructures and sheds jobs and now Irwindale is on the chopping block.

Personally, I think the location should be re-purposed for housing. I don’t think that even an incubator of smaller breweries could make economic sense and at this point the beer ju-ju is probably so industrial that trying to make something creative there would be like putting on the Brady Tiki Amulet.

If nothing else, maybe some lovely street art can go up on the towers and make that stretch of traffic more bearable.

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Patriotic Pabst


Is Pabst breaking out from the PBR? Will that turn off the hipsters who want a cold beer that is marginally better than the corn pop swill of SABInBev and Miller?

Seems like a weird choice for Pabst though draping the beer in a flag and the American Pale Ale name might bring in some customers not knee deep in the #independent scene but growing out of the normal.

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Book review – Brewing in Milwaukee

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Brewing in Milwaukee is part of the Images of America series from Arcadia Books. In a nutshell (or mash tun) it is a set of old-time photographs with a little accompanying text before each chapter detailing the history of Brewing in Milwaukee Wisconsin.

Another way to look at it is like an exhibit at a local history museum.  As with the Yuengling book that I reviewed earlier.  I loved the photographs and I just wish there had been more text or a timeline or something to accompany it.  That is probably more a reflection of my greedy nature.

But here is what I took away from this addition to the historical beer canon….

– fire was always a menace to these breweries. No OSHA apparently.
– there was a Weissbier brewery by the name of Gipfel
– beer deliver in winter was perilous
– seems like the beer barons married into the business
– lots of clay bottles used back then
– wish some of these old buildings could have been repurposed, not razed
– Schlitz was 8 city blocks big!

And much more. If you are a fan of beer history this is great stuff about a brewing city that is not talked about much anymore sadly.

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