Patriotic Pabst

Is Pabst breaking out from the PBR? Will that turn off the hipsters who want a cold beer that is marginally better than the corn pop swill of SABInBev and Miller?

Seems like a weird choice for Pabst though draping the beer in a flag and the American Pale Ale name might bring in some customers not knee deep in the #independent scene but growing out of the normal.