As the pool of super-cool and available brewery and beer names grows smaller, so to will the amount of legal actions taken. So I was pleasantly surprised to hear about a case where no litigation took place. Where two parties talked and worked it out.
Or as the cool guys (and Fran) from The Full Pint put it: “So no cease and desist letter, no venomous email threads, no 20 page forum thread talking about the big guy is going after the little guy, just two sets of hard working dudes who have similar tastes in company names who worked it out in the end.”
No, this wasn’t a case of brewery vs. brewery but it is how the big boys in a business should play. Have your branding and trademarks set, hire a smart but not auto-litigious lawyer, then call to protect your brand with the hoped for outcome of no court dates.
Check out the Full story HERE.