There are three Christmas beers that I always have at least one bottle of: Anchor, Sierra Nevada and Deschutes with their rotating label of art, Jubelale.
The Jubelale page of the Deschutes website declares that the beer has “Cocoa, dried fruit, and toffee notes. A robust ale with a warming spice.”
And here are my thoughts….
Such a cool label this year. Bright and colorful while remaining wintry. The beer pours a brown with orange tints. My first reaction is smoke. Leather and tobacco combined. Bright with minor cherry notes too. Almost has a barrel-aged quality to it.
The light blue on this can is such a different hue from 99% of the bottles and cans you will see. Plus you need to pour it to see the writing correctly. It really makes you look at it and then want to pick it up to see it correctly. And it doesn’t stop there, then you are hooked into reading the dates and events around the rim as well as the story behind the beer and how it is honoring the Astoria Bi-Centennial. Brilliant. Before you realize it the 4-pack will be in your cart.
Again, what a bold color choice. Brown and green with a shiny metallic tint to it. But this can brings the focus to a swirling hop tornado logo that ties into the story on the back of the can of how some of the brewing equipment was nearly lost en route to Oregon.