Can Art, Literally

Readers of the blog know that I truly appreciate the art of beer labels, well, El Segundo Brewing is going to both the past and Future with their new DIPA.

Here is more info from the brewery, “To be Post-Future, means being a minimum of one step ahead of what is considered the accepted state of the world in the years to come. This type of vision is best seen through a multi-dimensional kaleidoscope and it is this perspective that made John Van Hamersveld the artist he is. Known for The Endless Summer poster, Exile on Main Street and Magical Mystery Tour album covers (to name a couple) and the Water Tank in El Segundo, John is now adding an El Segundo Brewing Co. beer label to his storied portfolio!

For this beer, in celebration of the legendary artist and El Segundo native’s 80th birthday, John created a label in his signature colorful style, splashed with pop art nods to El Segundo.

Inspired by John’s vision, we created a West Coast Double IPA that honors the past and gives a glimpse of where we see the IPA in the years to come. Simply stated, a trailblazing classic is never out of style, it only becomes more renowned.”

111

Yup, Gigantic Brewing of Portland is up to art piece 111…

Brad Delay added the pizazz to the new Hazy IPA, Smackdab with a fun assortment of cartoon characters that had a sticker / tattoo look to it.

Medusa


If you have visited Boomtown Brewery then you have seen the art work of mural artist Richard Arthur. He designed both the Roxy Musicand David Bowie murals at the entrance.

Now Arthur’s label art will grace a new Boomtown beer, Medusa. On the 23rd you will be able to taste the hazy IPA on draft and in a can while Arthur creates live art. Also at the taproom will be an art gallery and music all day.

The artistry on and in cans is really setting L.A. apart from other brewing towns.

Christmas Beer Review # 1 – Jubelale

There are three Christmas beers that I always have at least one bottle of: Anchor, Sierra Nevada and Deschutes with their rotating label of art, Jubelale.
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The Jubelale page of the Deschutes website declares that the beer has “Cocoa, dried fruit, and toffee notes. A robust ale with a warming spice.”

And here are my thoughts….
Such a cool label this year. Bright and colorful while remaining wintry. The beer pours a brown with orange tints. My first reaction is smoke. Leather and tobacco combined. Bright with minor cherry notes too. Almost has a barrel-aged quality to it.

Pair me

homeOK, I don’t know much about 4 Hands Brewing and I have not had a single one of their beers.  Though I certainly hope to try at least one.  And though I am a fan of the red ale that is not the reason why I want to highlight this beer today.  Nope, the reason is the spot on and graphically pretty pairings that they suggest.  Easy to spot and use.  Way more than the usually tiny (though interesting) prose on the label.  I wish this to be a trend that other breweries pick up.

Session # 55


Here is the topic du jour: “On September 2, bloggers from around the world will converge at HopHeadSaid to write about the fabulous world of beer art found on coasters, labels and caps. I am guessing that I am not so different from other beer enthusiasts – I like to collect beer labels, bottle caps and coasters. I think they are perfect souvenirs from beer travels or drinking sessions. Judging by the size of my collection you could say that I have had many enjoyable drinking sessions over the years!

Now it is time to dig through your stash and share your favorite label, coaster or cap art.”

I have a large stash of bottle caps. I have coasters and labels pasted into a scrapbook. So I could theoretically have gone through and picked out my favorites of all three categories and talked about why they caught my eye. Instead I am going to blatantly disregard a part of the instructions and talk cans.

Cans from Fort George Brewery in Astoria, Oregon on the NW coastal tip of the state. I think the design of their Vortex IPA and 1811 Lager not only stand out in a crowd but they also impart visual and written information that you can enjoy while sipping the excellent beer inside. And in 2011, these are the designs that I would put at #1 and # 2 on my “best” of the year list.

First up is 1811 Lager…..

The light blue on this can is such a different hue from 99% of the bottles and cans you will see. Plus you need to pour it to see the writing correctly. It really makes you look at it and then want to pick it up to see it correctly. And it doesn’t stop there, then you are hooked into reading the dates and events around the rim as well as the story behind the beer and how it is honoring the Astoria Bi-Centennial. Brilliant. Before you realize it the 4-pack will be in your cart.

Second is Vortex IPA…..

Again, what a bold color choice. Brown and green with a shiny metallic tint to it. But this can brings the focus to a swirling hop tornado logo that ties into the story on the back of the can of how some of the brewing equipment was nearly lost en route to Oregon.

What is amazing is that despite the swirl of colors and mass of words. These do not come across as “too busy” or garish to me. I can’t wait to see further designs from Fort George.