I was filled with a
bit of dread that Super Bowl LIII would end with Robert TrumpKraft and Bill
Bellicheat would win another title but I consoled myself that there would be
plenty of scoring, some funny commercials and lots of good craft beer.
Well, 1 out of 3 ain’t
bad.
During the Punt-Fest
that doubled as a Super Bowl, there was an especially odd set of anti-corn syrup
adds as SABInBev – Bud Light Division frontally assaulted both Miller and Coors
before a strange and jarring Game of Thrones Tie-In ended the Renaissance Faire
ad campaign. I don’t know if Bud is
trying to siphon off the healthy market that their Michelob Ultra is
winning. Yes, they seemed to be cannibalizing
from SABInBev – Michelob Division much in the same way they threw peaches
around a few years back. I personally
don’t know if they just don’t communicate at HQ or not. Maybe they just wanted to throw shade. They were better than the bizarro add with
Andy Warhol slowly eating a Burger King burger.
On to the good beers
though. See the primarily can damage
that was done below:
The lowest ranked beer was the Sanctum Unicobra. Great name,
the design was fun but it was very thin up front and then a load of chiles
descended upon the tongue. The Awesome
Hops from Beachwood was good but it was very punchy. One hit of green coffee bean and then another
of pepper skins. The two winners were
reliable beers. Hopslam from Bell’s was
fantastic as always. Lovely honey note,
a firm but not aggressive bitterness and an ABV that snuck up on you instead of
whacking you around. Delirium Tremens
was the perfect starting beer. Not aggressive
but flavorful and fun to drink.
Even if the Patriots make Game 54, I will look forward to
the beer at least.