Another beer service has entered the interwebs, Brewpublik (not to be confused with the excellent Brewpublic blog) has developed what they call a beergorithm to help you discover new beer.
Here is their spiel: “You tell us what you like, and then based on your personal preferences, we pick out beers that you are sure to love. Then those beers arrive at your door every month. It’s like a monthly beer Christmas. You never know what you are going to get, but each crate is delivered with your personal preferences in mind.”
You create a taste profile with five beers that you love and then choose the size of package you desire and then you have it delivered to your door.
They liken it to Pandora and not Amazon or Netflix. The interface was a snap to use. It didn’t take more than 5 minutes to create a profile and jump to the ordering stage. I didn’t place an order since it is for Raleigh and Durham for now (though they plan expansion) but maybe franchisees will pick it up and run with it.