Guides are important. I named this blog in that spirit and now a new cocktail bar guide is close to starting their new rating system, the Pinnacle Guide for Cocktail bars. They have stated their mission in three parts:
Purpose – “To create an authentic, reliable and trusted recognition system that elevates the bar industry, underpinned by fair and visible processes.”
Process – “To work collaboratively with the global drinks community to create an accolade which is enduring and internationally-respected.”
Promise – “To be a driving force towards an inclusive drinks industry, to uphold sustainable values and to champion excellence without prejudice.”
Instead of stars, bar programs will be awarded Pins (get it?) and it will give pins to dive bars under how good a dive it is while a fancy DTLA hotel bar will have a different set of considerations. Will see how helpful the ratings are next year.