
For the April 2025 edition of The Session (#146), Ding’s Beer Blog asks us where we find the greatest value in beer.
For me, value has been an evolution. As my beer education has continued, I have learned the how’s and why’s behind the price of a sour or a pastry stout. I have taken in the economics of where I live (Los Angeles) and how it affects the price of a can here versus the price somewhere else in the world. Now, I can make better value judgements / guesses.
And that leads me to being even more picky now than I ever have been. I will take a flyer on a beer but usually only one can or bottle not a four or six-pack. I will stop at one beer if the price is higher than average or I will opt for a taster flight instead. I do not give out trust to a brewery as fast or hold onto it for as long if quality dips.
Boiling it down, I value the recipe and its ingredients the most. I want to find a beer drinking experience that stops the world for a moment and becomes something more. There are plenty of great beers that I can easily drink without noticing a sip but an IPA that has an aroma that reminds me of a farmer’s market or a barrel-aged stout that takes me back to a moment in a Kentucky rickhouse holds more to me than the a brewery origin story or a piece of label artwork or frankly, for that matter the price.
A four dollar can might be seen as value in quantity but, for me, one sixteen dollar can will be more valuable in quality and if I can be transported by that one can, I will pay (up to a point since I do not descend from royalty) and I will be satisfied.