I can just picture this pitch meeting. Some marketing and swag VP cracks a joke about shoes being the first iteration of can coozy. A higher up laughs and then barks for a lackey to call his counterpart over at New Balance and thus….
A) It looks like something you would put on a horse for a Disney kids movie
B) I know Lite MUST be drunk cold so that you can freeze your taste buds but do I want the aroma of shoe leather?
Verdict – So not needed