Back to hearing from other beer writers, this time economist and data expert Michael Ulrich of Seventh Point Analytic talks sales.
Here are my bullet points:
- Don’t place bets on 2022 sales but if you had to bet on down
- seeing more tweets on breweries for sale
- cider generally filed with wine and seltzer under beer
- the bigger – small brewers losing more share
- 15-30k barrels the current sweet spot
- prices are increasing compared to costs
- wine and spirits have stockpiles compared to beer but the pandemic drew down the reserve which may cause prices to rise
- 9 months from ingredient price rise to beer price rise