PART 1 – The Layout
As you can see, a few round tables in front. A standing bar in the middle. Two refridgerated cases. One for seasonals and new releases and one for main inventory stock. There would also be a sales island and an un-cooled section for barleywines and aging beers.
PART 2 – The beer
I would start with (3) taps with a goal of (5). One tap dedicated to a very local beer. In my case, Eagle Rock Brewery. Then there would be a couple of California beers, a foreign beer and a tap from somewhere else in the country that would rotate from Oregon to Florida to Washington state. The seasonal storage would change with the weather (dunkels and alts would be in that case now) and as new releases become available they would start their retail life there and if they sell well, I would add them to the main inventory in the back of the room. I would also sell 3 and 6 packs of mixed 12oz bottles to encourage tasting. I would focus on getting small breweries into the store. Places like Skyscraper and Upright. I would also like to place special orders as well if I could get enough good distribution contacts.
PART 3 – Events
There would be themed tastings every other month much like the quarterly tastings I currently do at my apartment. Canned beer, Christmas beer, beer and desserts and so on.
Also I would have a review program tied into my website. When you buy a pint, you get a review sheet. I make a copy of your review when you are finished and when you have reached 10 reviews, you get to choose a beer from the store for you and the room to try. The reviews will get posted on the store website. I would also like to be the host for charity events in the months where there is not tasting event scheduled.
So that is my dream. One day it will happen and I hope to see you all there.