There is both good and bad to Dry January contest from Hop Wtr.
“The Hop Lockr is the perfect solution for those who don’t want to choose between having fun or missing out. With a locker to keep your booze out of sight and a month’s supply of Hop Wtr’s guilt-free, booze-free brews, you’ll never have to worry about passing up on a good time with friends. To score a Hop Lockr, fans can head HERE and fill out the form for a chance to get their hands on a locker and a month’s supply of Hop Wtr.Once the Hop Lockr arrives, simply insert your booze, lock it up, and on February 1st, Hop Wtr will send the combination to unlock the Hop Lockr so you can celebrate the end of a successful Dry January.”
The good – love the spelling of lockr for this promotion and I like the use of technology for hiding the combo for a month. Personally, I would put tequila in there and throw away the combination on 2/1. It is a really clever idea.
The bad – in general, I am not a fan of the dry month. I think it leads to binging in December and February and overall not watching your drinking throughout the whole year. Also, can the locker be used again? Can the password be reset in 2024?