It’s No Good

It is a bold marketing plan to say that your product is bad…..

…even if it is, you have to explain why you let your product go to crap and then re-gain the trust of people who have your beer in the ‘fridge already. That is a tough ad line to follow and probably really affects people delivering the beer who have to drop off “not” good beer to customers who are a bit upset.

Add in an environmental push and this becomes a whole re-booted Carlsberg.

2 Replies to “It’s No Good”

  1. Interesting marketing campaign. This approach definitely raises a lot of questions. Hopefully they have answers, or don’t lose more consumer confidence as a result.

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