I have zero idea what a “disruptive growth organization” is or how it relates to making beer but the DGO of SABInBevNoMiller, ZX Ventures is disrupting by purchasing Northern Brewer Homebrew Supply and its sibling Midwest Supplies.
The usual cut-n-paste explanation of the sale offered no clarity as to the future since it was written with enough vagueness to please a lawyer but whereas a beer BUYING community will certainly have members who either don’t know who owns the brewery or don’t care, the people in the home BREWING community are much more likely to know that using Northern Brewer is using the foreign owned company.
Other acquisitions by ZX were much more niche and under the radar.
This ownership change will affect a lot more people who have used products from Northern Brewer for their malt bills and hop torpedoing and I do think many will simply decide to go elsewhere even though it is easier to buy online which is the strong suit of the Midwestern company.
And perhaps that is what the goal is? To irreparably harm a growing company or at least shackle it and deprive home brewers of certain hops or malts or to just make it harder on them.
If the Behemoth from Belgium were truly altruistic, they could make hay with this acquisition but I doubt that is the case.