Well, if you brew a beer called Christmas Ale, it might as well be vivid red in color. That is what Bell’s has accomplished as you can see….
Their Midwestern take on the holiday seasonal almost smells like fruitcake as well. Their is a definitive fruit note here that evokes the better aspect of the oft neglected cake. The jelly note and sweetness is here as is a tang of metallic swirling with the soft malts. There is a tiny touch of bitterness as well but it doesn’t linger for long. A lighter take that I would like to see bulked a little bit with some roastier malt but is an interesting viewpoint on what Santa might drink.