Black Isle Brewery in Scotland got a lot of press for their Cold Turkey Breakfast beer. A whopping 2.8% ABV monster. Apparently some folks are not used to brash marketing. Wait, BrewDog has been doing it as well!
All sarcasm aside, certain beers by dint of name or marketing catch on with the Social Media hordes. But hopefully, this will bring more attention to the other ORGANIC beers that Black Isle brews. If it gets more people to buy the Pollinator Honey/heather beer or their pale ale then it is a job well done.
And for the record, I would sample the Cold Turkey. Sounds refreshing for a hot day in L.A.