For some in the world of craft beer, knowing who owns who and who is craft and who is crafty is of paramount importance. My first allegiance is to good beer no matter the maker but I can understand a desire to stand by the little guy and instead of carrying around a chart, graph or infographic , you can upload the latest version of Craft Check.
Version 2.0 of the app is now free and has added some new features. Updates will occur faster and in the background, you will also get more information on ownership to allow for those who are kosher with Heineken but not too keen on SABINMILLERBEV. The interface of the app has been changed as well.
It is a great that anyone can simply scan the barcode or do a search by brewery name to get that background business information because a lot is hidden from view. But I don’t know if people who know the least will be aware of this app either.