Category: Opinion

my humble and correct opinion

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Corporations are Bad People Day – Grinch

Two weeks ago, the news started to leak that the owner of Anchor Brewing, Sapporo was re-trenching the distribution of the beer back to California.

An understandable move and one that might have blipped into a news feed and then been pushed aside by a politician saying something stupid or the latest Tik Tok craze.

But that was not all that was announced. There will be no Christmas Ale in 2023. After 48 years, there will not be a beautifully drawn tree on a label during the holidays.

Did I expect that there would always be an Anchor Christmas Ale, yes. Was that realistic? No. But you think that Sapporo would have given the beer an epic send-off. Or brewed it for two more years to reach the 50 year mark. Are there no marketers left?

Economics is not just demand, it is supply and demand. You could bring back Christmas Ale and say it is the last year for it and you will probably sell it all and probably sell it at a higher mark-up. I will not believe that Sapporo doesn’t have enough loose change in the couch cushions to do a final bottling run. Even a small one for magnums only.

If I was a smaller brewer, I would start working on a replacement Christmas beer. I can imagine some pointed names for the beer would practically write themselves.

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Buyback

Last month Appalachian Mountain Brewing bought their company back from the SABInBev Craft Brew Alliance and I my first wonder was if more would follow that lead.

It is one possible benefit of the slowness of the craft beer industry is that breweries who had sold out to the big beer barons, might see that their treatment at the hands of their overlords wasn’t great and the price is now right to get their company back into their hands.

My second wonder was that maybe the people that sold already moved on? But then Funky Buddha and Four Corners were reverted back to their OG owners from Constellation who bet ever so wrong on craft beer.

I think more will follow.

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Platonic

Now Apple is not one of my current streamers so I can’t vouch for the show but hey, in the trailer for Platonic, we learn that Seth Rogen’s character is a brewer! Maybe that is referenced just the once and the only actual scenes are behind a bar pouring a beer but a rare brewer in a movie is a progress.

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The Firkin for May 2023

At the start of this month, the Craft Brewers Conference was held in Nashville, Tennessee. There was a bit of dismay at both the choice considering the hostility towards, well anyone not a white male, in that state as well as disappointment at the Brewers Association for not either moving it (may not have been feasible) or at least using their voice to condemn recent laws.

Let me preface the next bit by saying that I am an over 50 white guy who is trying to be more aware each day and who tries to keep rose colored glasses and blinders away from my face to see the world as it is.

There are some steps to be made that I think will help.

  • Create a city selection committee who will make suggestions based on current optics and politics and not on facilities or hotels or cost and maybe not have any white people on it, just to see what happens
  • Have a grievance list for the city chosen because you can easily find problems in literally every city in this country, then air your grievances like at Festivus
  • March to the state house of representatives and hand them your grievances and let them know that if they are in the red, as it were, that they may not get the conference again until things change
  • Allow dissenters to participate virtually if they feel unsafe going to a city. Or better yet, create an alternate conference where views can be spoken

It is easy to sweep things under the rug. It is easy to just say craft beer is broken. The truth is in the middle. There are great people in craft beer and there are shitty people in it. No one in this country is doing well by women, minorities or anyone not a rich white male. To expect that craft beer will be an exception is naive. But, we can all push the ball forward. Might only be a yard and a cloud of dust but we can all enjoy our beer and make good change.

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Last 4 Monks

With another Trappist brewery closing, this time Stift Engelszell in Austria, it may be that craft beer fans will see both the high and low water marks of the protected trademark associated with brewing in a monastery.

At Stift Engelszell, the last four monks made the move to another monastery.  It is probably both a victim of changing tastes in not only beer but also in religion.  Second sons are not forced into a career path in theology as in the ye’ olde days and even the term primogeniture isn’t used outside of the odd coronation, here or there.  It is actually surprising that monasticism has lasted as long as it has.

Hopefully the Trappist organization can find a way to save these recipes and maybe revive the brands under a less stringent set of productions.

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Where’s the Next Trend?

We are heading toward the halfway point of 2023 and I have yet to pinpoint a new beer style trend. I know that I ask this repetitive question each year, at least twice a year, but has craft beer hit a creative wall? Or is the next trend lurking underwater off the coast of Amity?

Pastry stouts seem to have stalled a bit either due to expense of ingredients or brewers have found the outer limit of America’s sweet tooth which is something I never thought was possible. Cold IPA’s might find headwinds of IPL logic slows that trend down.

The only big news of the year seems to be stovepipe cans. 19.2% is finding cooler room in limited spaces from gas stations to grocery stores.

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In the Bin

Most recycling pitches are based on guilt trips so it is refreshing to see one that leavens the mood with humor.  Take a watch right HERE.

Now we just need to get a better, national recycling plan in place where ALL of the glass gets made into new bottles and one doesn’t need to consult multiple sources to find out if a can label needs to be peeled off beforehand.

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World Beer Cup 2023

The World Beer Cup presented their awards last night…

…and here is the SoCal medal count. Seven all told for my defined LA.

Gold – Beachwood Brewing in the Scotch Ale category for Full Malted Jacket

Silver – Highland Park Brewing for High 9 DIPA in the Juicy / Hazy Imperial IPA category, Arts District Brewing for Elevated in the Australian-Style Pale Ale category, Boomtown Brewing for Party Pils in the American-Style Pilsner category, HiDef Brewing for Bass Clef in the Wood Aged Strong Beer category and Angel City Brewery for Apple Pomace Puncheon in the Experimental Wood Aged category

Bronze – 14 Cannons for Prussian River Baltic Porter in the Baltic Porter category

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The Firkin for April 2023

At first, I thought that I should probably not comment on the whole Bud Light controversy. Primarily because it is just so emblematic of America to get offended so easily by showing the colors of the rainbow. A bit too “been there, done that”.

But I do have my two-cents to add, because beer, especially craft beer, should be more about community. And that is coming from an introvert who prefers to drink his beer in peace.

And all people should be allowed to drink their beer in peace. I am not going to tell someone with a can of Bud Light that they have horrible taste. I think they probably already know it. If asked, I will suggest better options. Something local perhaps. But overall, I keep my mouth fucking shut. Except on this blog, but Bud Fans ain’t here so I feel OK expressing myself.

But if a Bud Light hater is here and you feel the need to make a Tik-Tok showing you destroying a can of Bud Light, stop. Just stop. Buy another brand of beer and move on. Let others drink their beer in peace.

Here is the simple truth. Bud Light will go on. Those protesting will probably buy it and drink it this year. The Transgender community will still be here. No matter how much you deny them or demean them. So live your life and let others live theirs. The liquid inside the can is the same.

..and now this…

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State of the Craft Beer Union

Yesterday, Bart Watson presented the Top 50 Breweries in the US for 2022 along with answering questions about other items of craft beer economic import. Y’all probably saw the shares and re-tweets of the list but below are my take-aways from the press conference.

  • overall production was static at around 24+ Million barrels
  • total retail dollars grew due to higher beer prices and a shift back to on premise drinking
  • 9,552 active breweries in 2022 (though some may not have finished the year as active)
  • openings still outpace closings 549 to 319
  • no correlation between higher beer prices and slower growth
  • taproom only models are skewing younger in years and perform better in general
  • leases tend to be the main drivers in closings

I will dip into the Top 50 from a California perspective but this year saw the exit of Bell’s from the list since they do not meet the ownership criteria for craft and Stone will exit next year due to their sale to Sapporo. Also Yuengling is numero uno this year.

Here are the CA breweries in the Top 10

#3 Sierra Nevada

#4 Duvel US (which includes Firestone Walker)

# 7 Stone

Others include both Coasts, Lost and North, Pizza Port, Gordon Biersch and Craft Ohana which is the Maui Brewing / Modern Times group.