Category: Beer Industry

my occasional rants and raves about what is going on in the industry.

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Haunted by Owner

In rather quick succession, more bad brewery news here in Los Angeles. Phantom Carriage Brewing in Carson is being pushed out. The new building owner will be using the space for their needs apparently.

This was a fun spot to visit because of how strongly they leaned into the horror theme. The space was kitted out in such a way that it looked spooky even when the lights were on.

How a taproom that hung its hat on visiting hung on without going the to-go can route is probably a story in itself. But the hard fact is that land and rent in LA is expensive and finding a good landlord is not easy either and then the whole thing can come tumbling down if a good landlord sells.

The social media announcement did not close the door on a return and maybe there is a market or capacity at another brewery to have a co-tenant. I have always thought that there could be a space where breweries could either start their journey or re-ignite their business, where you could get pours from two or three breweries plus a sampling from all LA breweries. A one-stop City of Angels beer shop.

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Don’t Toss the Bag

One of the keys to recycling is to make it easy to do. People will go an extra yard or two to help the earth which is why THIS program is so cool and I hope maltings will copy the plan of action.

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Helios

More hops are on the way! Next from the Hopsteiner breeding program is Helios™.

Here is a brief summary, “the next super high-alpha hop king. Helios™ is one of the most agronomically sustainable hop varieties grown today thanks to its unrivaled yield and powdery & downy mildew resistance genes.”

Yes, that is mostly ag talk but until we see how brewers use it and with what other hop combinations, we won’t really know if it will have a signature shorthand like Citra does with, well, citrus and Strata has a tea like note to me.

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Un-Liberated

Sad news to report, Liberation Brewing in Bixby Knolls has called it a day.

Here is the info from their social media post, “We are closing operations at 3630 Atlantic on April 30th. The financial impacts of COVID were significant and impacted our ability to negotiate a lease extension.

Thanks to all our employees past and present, brewers & breweries, local orgs and beer clubs, friends, family, and beer drinkers like you. You made it such a brilliant ride. Much love.”

I would suggest buying some of their bottles, yes bottles, of some of their Belgian-styled beers, they are quite fun and out of the normal for L.A. breweries.

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Two A’s

Take a look at the attributes of these two new (in hop breeding time) from Glacier Hops Ranch.

I posted about Alpenglow already and it is still limited but the words Pina Colada attached to the Ahhhroma (still not sold on that name) hop seem likes one that could really take off. Maybe in a year or two we will see if either become popular.

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Tweaks

The Brewers Association made no big waves in their 2022 beer style guidelines. Clarity, spelling and grammar being the key words in their press release.

“As the craft beer landscape continues to evolve, we want to ensure that our Beer Style Guidelines continue to be a trusted resource worldwide and are in stride with the innovation that continues to be brought forward,” said Chris Swersey, competition director, Brewers Association. “We took 2022 as a year to focus on housekeeping, to address some discrepancies within the exiting beer styles, and for a small number of significant updates to certain beer styles.”

Stay tuned for GABF in the fall to see who comes up with medals.

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HenHouse Talks the Future

And to get to the future, you have to talk about the past. And that past is fraught when you are a minority brewery in this country.

Which is why it was great to hear Shyla from Bow & Arrow and Teo from our SoCal Crowns & Hops talk about their respective journeys in a beer world that is quite white.

Here are some of the words of interest that struck me from the discussion…

  • Why do we assume that beer drinkers and brewery owners look a certain way?
  • access to capital is still a major hurdle
  • call out people, don’t let the haters use language without using language to change the narrative
  • No Jerks!
  • How do we frame gentrification when it is a minority business person in a minority neighborhood
  • We need to get to a time where the story is the beer and the beer only, and not who is behind it because telling the story of who you are, if that story always revolves around your skin tone is tiring
  • Don’t be an Ally in name only. Do sonething
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NAGBW – Distribution

A week or more back, the NAGBW broached the three-tiered topic of distribution. The speakers were Kimberly Clements of Pints LLC and Lester Jones of the National Beer Wholesalers Association.

Here are my nuggets of wisdom from the Q&A…

  • California is a whole market on its own
  • lots of merger and acquisitions, but the consolidation game isn’t over and despite barriers to entry, smaller, boutique outfits are not to be written off
  • the role of the distributor is essentially the same though the world around is different
  • where beer is being distributed has grown
  • coverage of distributors seems more negative, though most days it works just fine in the background
  • you have to take what the market gives you, if cans get too expensive, then draft may grow
  • on premise and off premise lines are blurring when you can drink a beer at a grocery store
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Endowment

Here is a sobering statistic for you, “88% of U.S. craft brewery owners and 89% of brewers are Caucasian (and majority male).”

But there is a way to help bring about change….

“To help increase representation in the brewing industry, UC Davis Continuing and Professional Education is launching “Pour it Forward,” a crowdfunding effort to fund a full, diversity-focused scholarship to its prestigious UC Davis Online Master Brewers Certificate Program.

“Changing an industry takes time, but education and the lifetime of opportunities it represents is the first step,” said Dr. Glen Fox, academic director of the Master Brewers Certificate Program. “By supporting ‘Pour it Forward,’ beer enthusiasts will have a lasting, positive impact on both the scholarship recipient and the industry we are all so passionate about.”

“Pour it Forward” runs from October 1st-31st and is part of the annual “Crowdfund UC Davis” campaign, which raised nearly $800,000 from more than 3,900 gifts in 2020. “Pour it Forward” hopes to raise $16,000 to cover all fees and materials for the Online Master Brewers Certificate Program, including a week-long, in-person bootcamp at UC Davis’ state-of-the-art August A. Busch III pilot brewery and Sierra Nevada Brewing Science laboratory.”

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Very Much Needed

Craft brewing is about creativity and we need that creativity brought by people like Local Plastic at every business step of a brewery. With the massive spike in to-go 4 and 6 packs, we need to find ways to think about making this better. Like these cardboardy holders from Highland Park Brewery.