Category: Beer in the news

Great articles that you should read.

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Pick Six for Tilray

The purge continues!  Not to say that I told you so but any brewery selling to SABInBev had to know that it was not a marriage of love but rather financial convenience.  And when the money flow trickled, well as ‘N Sync would say, “Bye, bye bye”.

And now Tilray Brands and their CBD, THC, Kush, weed money has peeled off six breweries and one cidery from SABInBev. Shock Top, Breckenridge, Blue Point (the first purchased brewery if I am not too mistaken), 10 Barrel, Redhook, Widmer and Square Mile Cider.  

They will join the power conference of SweetWater, Montauk, Green Flash, Alpine and the new Good Supply Lager which I did not even know existed.

Before rejoices are sung. I do not know if this is a good change or not. These breweries all have different strengths and weaknesses and need investment and most importantly patience. I am cautiously pessimistic because one company can’t have all the tools to help this disparate group.

But at least they are out from the thumb of Bud.

Maybe Tilray can buy the four remaining Pac- 12 schools next

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Best IPA in Oregon (or elsewhere)

The State of Oregon and The Oregon Brewers Guild has gauntlet in hand for a new beer competition – “the Best of the West Coast IPA: National Throwdown.”

This is for West Coast IPA’s between 6 and 8% ABV ONLY.

“Registration for the competition is open through July 7th and is open to breweries from all 50 states. All beers entered must be produced on a fully licensed, commercial brewery with a TTB Brewer’s Notice on file. Breweries-in-planning and homebrewers are not eligible. All proceeds from the competition will go to supporting the Guild.”  It will be interesting to read about the turnout for this new competition and if indeed all 50 states will have an entry.

You can get additional information about the competition, HERE . 

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Breaking News – Anchor Brewing to Cease Operations

Bad news has come to pass as Anchor Brewing who was bought by Sapporo in 2017 will cease operations and the business will be liquidated.  According to news released, Sapporo had been attempting to sell the San Francisco heritage brewery for some time now and found no bids.  

A financial knight could ride in during the liquidation process and the Anchor Public Taps will remain open until the beer runs out.  One of the beers on tap is the 2023 Christmas Ale which was being ramped into production. Probably the biggest whale in the beer ticking world for some time.  

You can get the sad details from Dave Infante at Vinepair who should get a tip of the hat for the journalism he has done on this story.  But, to me, this development seems to come at a weird time.  A history of Anchor (which I reviewed on this blog) came out recently, Sapporo let Anchor buy the ingredients for Christmas Ale, Anchor came out with a new summer Mexican lager and the vitriol over the bland logo re-brand had faded.  Those moves don’t signal floundering to me.

If Sapporo thought that the money would come from brewing Sapporo in San Francisco, that seems misguided since Sapporo owned Stone seems much better suited to that task.

Fingers crossed that this is not the end, end but maybe, and this might be an idea too crazy, there should be a brewery who only does beers from defunct craft breweries.  A place that snaps up recipes like the steam beer and Christmas ale and Liberty Ale so that they are not completely lost.  

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BiB 2

Weathered Souls Brewing Company have a Black Is Beautiful sequel coming  out this summer and it is a Hazy IPA which will benefit the NB2A (National Black Brewers Association) The label mock- up is below.  Hopefully we will see lots of breweries jumping on board for this initiative.

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Need Beer Faster

Here is another patented BSP, read THIS, then come back here post.

Thanks for tapping the back button.

Here is the thing about sped up beverage technology, same goes with AI in all applications, the depth of texture will be lost. Sure you might get close to a generic adjunct big business lager but how do you re-create a pastry stout or Phantasm and its tropical thiols or the slight bit of extra something from a double decoction? Answer, you don’t.

Bourbon has had techies try to create fast barrel aged and most, if not all, get reviews that range from it tasted weird to it tasted bad. Because you just can’t replicate time.

Two more additional points: I very much enjoyed how they glossed over the water part. Your test tube beer will taste different depending on the soft water of one city compared to the ultra hard water where I am at in Glendale. And point three, how much does this cost? Even $24 4-packs will be cheap in comparison.

So, I am not worried.

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Corporations are Bad People Day – Grinch

Two weeks ago, the news started to leak that the owner of Anchor Brewing, Sapporo was re-trenching the distribution of the beer back to California.

An understandable move and one that might have blipped into a news feed and then been pushed aside by a politician saying something stupid or the latest Tik Tok craze.

But that was not all that was announced. There will be no Christmas Ale in 2023. After 48 years, there will not be a beautifully drawn tree on a label during the holidays.

Did I expect that there would always be an Anchor Christmas Ale, yes. Was that realistic? No. But you think that Sapporo would have given the beer an epic send-off. Or brewed it for two more years to reach the 50 year mark. Are there no marketers left?

Economics is not just demand, it is supply and demand. You could bring back Christmas Ale and say it is the last year for it and you will probably sell it all and probably sell it at a higher mark-up. I will not believe that Sapporo doesn’t have enough loose change in the couch cushions to do a final bottling run. Even a small one for magnums only.

If I was a smaller brewer, I would start working on a replacement Christmas beer. I can imagine some pointed names for the beer would practically write themselves.

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Buyback

Last month Appalachian Mountain Brewing bought their company back from the SABInBev Craft Brew Alliance and I my first wonder was if more would follow that lead.

It is one possible benefit of the slowness of the craft beer industry is that breweries who had sold out to the big beer barons, might see that their treatment at the hands of their overlords wasn’t great and the price is now right to get their company back into their hands.

My second wonder was that maybe the people that sold already moved on? But then Funky Buddha and Four Corners were reverted back to their OG owners from Constellation who bet ever so wrong on craft beer.

I think more will follow.

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Platonic

Now Apple is not one of my current streamers so I can’t vouch for the show but hey, in the trailer for Platonic, we learn that Seth Rogen’s character is a brewer! Maybe that is referenced just the once and the only actual scenes are behind a bar pouring a beer but a rare brewer in a movie is a progress.

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Last 4 Monks

With another Trappist brewery closing, this time Stift Engelszell in Austria, it may be that craft beer fans will see both the high and low water marks of the protected trademark associated with brewing in a monastery.

At Stift Engelszell, the last four monks made the move to another monastery.  It is probably both a victim of changing tastes in not only beer but also in religion.  Second sons are not forced into a career path in theology as in the ye’ olde days and even the term primogeniture isn’t used outside of the odd coronation, here or there.  It is actually surprising that monasticism has lasted as long as it has.

Hopefully the Trappist organization can find a way to save these recipes and maybe revive the brands under a less stringent set of productions.

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In the Bin

Most recycling pitches are based on guilt trips so it is refreshing to see one that leavens the mood with humor.  Take a watch right HERE.

Now we just need to get a better, national recycling plan in place where ALL of the glass gets made into new bottles and one doesn’t need to consult multiple sources to find out if a can label needs to be peeled off beforehand.