Brewing Skills and Sales Skills

College Agriculture programs do the typical hands-on work and even sell some food items, such as cheese or jam but the liquor laws and the fact that a good percentage of college students fall under the 21 year threshold have probably made colleges rightly wary of embracing any type of alcohol.

But that may change if this story.

There is currently an exemption for wine, so if that has not caused harm, then maybe this will allow for more public feedback for aspiring brewers.

The 7th Inning Mash


Mikkeller Brewing is growing like a weed and is fast leaving behind the gypsy brewer tag they had been labeled with a brewery in San Diego and now at Citi Field, home of the NY Mets.

Mikkeller had already been connected with the stadium providing a special beer for the baseball fans. Now they will take over a space
that had been used for ticket holder and fan hospitality near Right Field for a 20-barrel brewhouse and around 60 taps. (Yes, that is a large amount)

Unless the Mets make a really deep playoff push, the brewery and bar will debut next season.

More importantly, will this herald a resurgence of independent beer at stadiums. This seems to be a game that has see-sawed between the big bucks and marketing might vs. the curb appeal of having local beers on tap.

Stock is Rising

screenshot from Facebook

Would you order a beer because the price went down? If you find yourself in Cincinnati, the Queen City Exchange could test your beer-onomic theory.

A beer choice could range in price from $3.50 to $9 based purely upon customer demand. Other than really testing the prowess of the bars beer buyer, this sounds fascinating as an experiment. I have seen the occasional Which keg kicks first contest, but this demand game would have me glued to a seat where I could see the cost rising and falling.

Smog at 1%


July 1st of this year marked the official start date of Smog City Brewing partnering with 1% for the Planet.

This is a non-profit founded by Patagonia’s founder Yvon Chaunard, which uses business to help save the environment, which is kinda important to beer what with water and agriculture being essential to brewing.

Smog City will be the first 1% in Los Angeles county to join up and will commit 1% of their gross wholesale and Torrance taproom revenue to non-profits that protect the planet.

This is the next step for the brewery who has already been working with Food Forward already (exhibit A – Kumquat Saison) to harvest fruit that would otherwise go to waste.

Maybe this will be the start of more L.A. County breweries joining the crusade.

200 Years in the US


Has it been that long? Not that I was here for all of it but if Guinness says they have been sending us their fine Irish stout for 200 years, then I will believe them. It would have been cool to see the Toucans flying above other American landmarks like the Grand Canyon or the Space Needle, or even the Hollywood Sign, dare I say.

Cheers to the next 200!

New Reuben


Two big pieces of news from the “other” brewery in El Segundo. Rob Rubens Distilling and Brewing has hired a new brewer in Shawn Manriquez formerly of The Homebrewer in San Diego. Manriquez collaborated with breweries and distilleries such as Modern Times, Mason Aleworks, 32 North, SD Distillery, and more.

This will allow their starting brewer Jeremy to focus on the distilling side of the world.

The second item is that their 1st “Beerversary” is coming up on June 3rd where they will have a selection of limited release brews.

CA vs OR

The Trailblazers fell (predictably) to the Warriors in the 1st round of the NBA playoffs and the Clippers of L.A. ran out of gas against the Jazz so we will not get an Oregon vs California battle.

But we can look at the numbers….


That is a mighty big brewery number from Cali but they will need more than that to catch up to Oregon per Capita.  And that is the story, Oregon is drinking and producing at a Top5 pace in 4 out of 6 thanks to that by person calculation.

If this was a seven game series, I would say that Oregon would probably win in seven games.

TM

Trademark Brewing recently signed the lease for a space in Long Beach according to a post that I saw recently on Facebook. (always trust Facebook, right?)

Set a Google alert, or have your calendar on your phone ping to remind you to check back on the progress.

States Rights

Is it just me, or is Budweiser suddenly making jabs at our current dysfunctional federal government?

First there was their Busch history reboot/retcon that was a hallelujah to immigrants during the most hallowed of Super Bowls.

Now, the Belgian (barely) beer brewer is pushing a states right agenda. Last year was “America” bedazzled cans with the Budweiser name scrubbed for patriotism. Now, they are rolling out labels for all 50 states. California replaces America as does the catch phrase “Eureka” and the Golden State in smaller fonts below it.

We have gone from….

…to this…

…and soon ….

So many questions – Are County beers next? Did the area code idea fizzle? Will someone crazed completist try to acquire all 50 cans?