Giga WTF

A) It is Elon Musk, not the Rolling Three Stones, who are these people in the crowd?

There is no B.

Well apparently Musk and Tesla sold-out of a $250 Tesla Tequila. 

Now Tesla has moved onto “Giga Beer”. The beer bottle’s design will be drafted off of their not quite ubiquitous Cybertruck.

Initial press releases mention nothing about the beer at all. It will probably be better to not drink and save it in hopes of flipping it

More Silos

You know you have reached Paso Robles when you see the massive silver fermentation tanks outside the ever growing Firestone Walker brewery complex.

Well, it just got bigger. Head HERE to watch a video about the six new tanks that will be put to good use.

I have been seeing quite a few social media posts of L.A. breweries welcoming in new equipment. Perhaps this is an early economic indicator.

Speaking of the Central Coast, I will be making a beer trip! (first since February 2020) and I will have some posts and photos in November.

Pink in 2022

Hop supplier Yakima Chief Hops , have the details on their custom 5th annual Pink Boots Blend of hops. The blend changes each year, and sales help to fund the Pink Boots Society whose mission is to assist, inspire, and encourage women in the fermented and alcoholic beverage industry. International Women’s Day will be on March 8th, 2022. Expect some great beers later that month.

Here is the mix…

AB962

September 13th saw a new bottle measure added to California…

According to the Surfrider Foundation, “AB 962 would create a returnable bottle system in California and preserve bottles so that they can be washed and refilled by beverage producers rather than being crushed for recycling. It would also allow for returnable bottles to flow through the state’s Beverage Container Recycling Program (CRV/Bottle Bill). This bill would even the playing field between bottle washers and recyclers by paying the same amount.”

Granted we can do more but every little step helps. I don’t think we will ever hit the heights of growlers back in the early days but maybe we can get a return a bottle, buy a bottle going.

Successor Needed

First, head HERE to read about Sister Doris Engelhard and the Mallersdorf Abbey brewery.

What is interesting is that in fifty years, no one else was hired? No recruitment of an assistant or assistants in all that time?

Which leads me to ponder how other breweries are planning to transition. If big enough, you can choose employee owned but many breweries just do not hit that threshold. All it would take is one unfortunate event for the whole thing to come tumbling down.

Maybe this is where a law firm specializing in small business could exploit a niche and create transition plans for breweries.

Pac 12

Deschutes Brewery is now  “Official Craft Beer of the Pac-12 Conference.” Which I see as a bit odd and a missed opportunity.

There is no university in Bend and Deschutes has locations in Portland and Virginia but not any of the PAC12 towns.

There is also the tiny issue of underage college drinking but let’s table that as separate from this discussion.

It would have been much more fun to have Deschutes partner with a brewery from Seattle, Pullman, Corvallis, Eugene, Berkley, Palo Alto, Los Angeles, Salt Lake City and Boulder. Last time I checked there were breweries in those towns or at least nearby.

Next Gen Beer Cellar

Yes, we are plastic filling the ocean. Yes, climate change is real. But maybe, we can start working with the ocean instead of against it.

Instead of thinking that you are so cool to cool of your cans in the lake or river, how about THIS?

HOF

You may have seen the 2021 NBA Hall of Fame inductees announced this month (if not check HERE). But the Naismith Memorial Basketball Hall of Fame also announced a partnership with the White Lion Brewing Company. The brewery will release a beer “with a commemorative collector’s label designed to capture the imagery of the Hall of Fame’s annual Enshrinement Program.”  

“The Class of 2021 will be enshrined on Saturday, September 11th at MassMutual Center in downtown Springfield.”

No Blazers entering the hallowed halls this year but when they do next, I might need to get my hands on this beer to toast them.

HopSlam a Robot

If you look for the mini-kegs of Hopslam from Bell’s, you will need to look for flying saucers and robots because the packaging has been sent out of this world…

… one of the classic craft beers.

Scratch

Dogfish Head doesn’t specify which hop oils were add to the box of their latest variety pack but each one has a hop cone to smell. I think it would be even cooler to have people guess the hop as well to see who has the hop expertise.