So Are the Days of Our Lives

First off, head over to Instagram to watch THIS

… now that you are back, I am honestly intrigued by this glass.  Not that I need any more beer glassware until I break more but I would like to at least attempt to pour into the hourglass and then attempt to drink from it without spilling over my chin.

Footsie

Untappd the ticking app for craft beer fans is known for badges that you can accumulate with each beer you taste.  And now those badges are immortalized in footwear in time for the holidays.  How many of them have you achieved?

1571f

Here in sunny SoCal, there are not a lot of winter traditions that colder climes get to celebrate. But, when it does dip below 60 degrees, you can use this cool tool

..which you heat up and then poke into your beer (carefully) to create a different profile on an imperial stout or barleywine.

Needed or Not – Beer Washed Jeans

I do not know about you but beer on / in my jeans is a bug and not a feature but apparently conservative Republicans think that Each Beer Wash Jeans “outfitted with a unique tag that features a Coors Banquet bottle opener and a patch kit for fans to customize their jeans” is cool.

I will be taking a pass, if I was going to have beer jeans, I would prefer to choose the beer I want scraping my skin myself.

Not Needed – but keep those wacky ideas coming your crazy marketing kids.

A Warm Fire

I am a big proponent of zagging instead of zigging when it comes to brewery merchandise. There is enough shirts, hats and glasses out there.

And for a while, when bottles of glass were in vogue, there was a definite uptick in candles in sawed off bottles. Most were not beer scented so I did not have much interest.

But maybe this candle from Stone Brewing might make a good gift alongside some Old Guardian barleywine as a pairing idea…

You could also check out the apple tinged candles at Benny Boy Brewing and Cider right here in Los Angeles. They have actual dried apples in them and they have them in various cider “flavors”.

Blazing Glass

Blazer Glassware is back and you can get Sharpe, Scoot or Clingan to hold a Portland beer in style.  Or use them for cocktails or cider.  Anything you put in the glass will be better than yet another rebuilding season of NBA basketball.

Where There is Smoke….

…there is rauchbier merchandise.  Not a phrase I would ever think to type before seeing the hat, shirt and cups in the All About Beer webstore celebrating the smokey beer treat.  I especially like the camp cup even though I do not camp.

Check it out HERE.

Field Notes

Do you eschew digital notes? Prefer old fashioned pen and paper?

Field Notes has teamed with Solemn Oath Brewing on a beer and a notebook. SoCal will not see the beer but you can get the memo book.

You can buy one HERE.

Put It On the Counter

Here we go again.  There is yet another autopilot home brew system that you can buy.  The iGulu may take a bit because it just passed its Kickstarter goal so production is probably off a ways.  It has the usual settings of let the machine do it or you customize.  The same old, same old slim-ish countertop design so you can put it next to the air fryer you hardly use.  

From where I sit, part of the allure of home brewing is the process.  And these devices are all attempting to remove that.  Home brewing is a hobby that people want to do, not a chore to be AI’d.  

Needed or Not – iCooler

Full disclosure, I am calling this an iCooler. It is not a new product. Below is an image and the description of the Claw Cooler from fading into obscurity hard seltzer brand White Claw.

“The CLAW Cooler is a first-ever cooler designed for an endless stock of cold White Claw – without ice! The “magic” inside it involves a specialized sensor that detects when the stock is running low and prompts the user’s smartphone whether they need to refill. The cooler is also temperature controlled via a rechargeable battery, has an LCD interface for emptiness levels and alerts, and has waterproof Bluetooth speakers. “

Needed or Not? – no one needs a web enabled cooler or refrigerator or coffee maker, or name the appliance. Who wants more texts? Or more emails. And I will bet that the battery will either run low in the middle of the day or you will forget to recharge it the night before.