You may have noticed that my video beer reviews are few and far between. Usually topping out at four a month. And you don’t see me in any of them. That is because I am not a big fan of the “white guy in front of a camera with a beer” video.
But, I recently stumbled upon Beer Geek Nation on iTunes and I was impressed. Chris has a great personality and his videos follow three rules that I think are essential to creating a good video.
1. Interesting beers. He is reviewing a wide swath of beers from across the country. He must have some serious beer hook-ups. Six-Point in New York to 21st Amendment in San Francisco and judging by the bottles in the background of some shots there are some excellent beers in the wings.
2. The videos are short. All in the five minute range. You can watch a couple at a time without looking at the watch because the pacing is done well too.
3. He breaks it up with graphics. This is something on my to-do list as well. It really helps fighting that static one shot that can lull viewers to sleep.
So check out his reviews. I think you will learn something
