I received a press copy of the Microbrewery Handbook amidst a flurry of library books so I set it aside for a quieter time since this is not a book that you can gloss over quickly.
Author D.C. Reeves has achieved the rare feat of writing a book that is full of actual, helpful information. And most of the book does not talk about beer at all.
Want to write a business plan? Tips inside. Social media strategy? Tips inside. How to engage with the community? You guessed it. Tips inside. But the section that most impressed me was how to keep employees engaged and how to hire them. I have worked now for a few different companies and managers and I can say that if I had one that followed what Reeves instructs, I would probably never leave that job.
Any brewery that is in the starting gate should read this book. Or if your brewery is at an inflection point, it should be read. I do not normally read or like “business” books but this one was an eye-opener.