The Brewers Association made the announcement yesterday that it has teamed up with the fundraising organization Bottleshare in creating the new “Believe in Beer Fund”. This non-profit money raising effort will go towards support for breweries and state brewers guilds across the country in these dark times of silent taprooms.
Yesterday, the duo began accepting applications from guilds and breweries in need of financial support. That is part one. Part two is the solicitation of donations from consumers for the fund. The online vehicle for that is a GoFundMe, that campaign runs through Sunday, May 17. According to the BA, “The goal of the fund is to provide financial support to pay payroll, rent and utilities.”
The hard and scary part of the process belongs to Bottleshare which go through the applications and give the yea or nay. The money allocated will head to breweries in June. Let’s hope that is not too late.