Not to be outdone by the Black Crown and “Taste Makes and Entrance” from Budweiser, Beck’s is now going the night club design route with their Sapphire.
As the website describes it, “…our new pilsner brewed with rare German Sapphire (Saphir) hops for a distinctively smooth taste and brewed to 6 percent ABV. Beck’s Sapphire represents a new standard for beer.
To serve this uniquely smooth pilsner, our engineers spent over two years developing an exclusive, sleek black glass bottle. This bottle not only protects our beer from light better than common brown bottles, it also provides a distinguishing image for Beck’s Sapphire.
As with all Beck’s beers, Beck’s Sapphire is brewed according to the German Purity Law of 1516 and uses only four natural ingredients.”
I, for one, hope it tastes better but I am curious that they are just now reading up on which glass color protects beer more when they have been green bottled for a large chunk of their existence. Maybe the marketing folks didn’t read up on the other Beck’s products.