I do not know if as a youngster with internet if I would have participated in viral challenges with either ice water or cinnamon or whatnot but I may have tried my hand at this…
Is it silly, yes. Will it be tremendously uncool come 2025? Most certainly. But it is causing supply line havoc as Guinness gets more pours and as noted drinks writer, Pete Brown has theorized, it may cause a knock-on effect of when he Guinness is gone, stout drinkers may look for other stouts to try.