I am not a social media power user (still no Tikety Tokety for me) but I have noticed pushback on Dry January from various and sundry folks with half the month now past even in the face of the amount of N/A options increasing significantly. Lots of #PubJanuary hashtags out there.
Maybe instead, the moderation talk can be spread throughout the year instead of focusing on the slow times in January.
We know why taprooms are slow and less crowded, the reasons are twofold. Financial and seasonal. When the weather is crappy, people go out less and they certainly don’t sit out on a patio with a beer or two. Customers have also probably over celebrated during the holidays and take a breather for a bit. Whatever the reason, the brewery books do not look rosy because of it each January and into February.
So ironically, you end up promoting a month of drinking less in an already slow month which, in essence, is setting an easier goal for yourself. If you wanted to take a bigger swing, then pick a month in the high summer drinking time.
Before I go further, I am not against N/A options, in fact, I think all the options should be on the menu. Choice is great and needed. And if someone uses January to re-set themselves healthwise, again, all for it. But if you don’t go to breweries or bottle shops for a month, you cannot expect all to be there when you want to binge on February 1st.
The pendulum has swung in favor of the survival of breweries as we sit in non-growth times for craft beer. Dry January may have been a non-factor when growth was big but now that it isn’t it is most certainly seen.
What to do? Well, moderate your drinking through the year. instead of one lump sum. I advocate taking days off each week. I don’t drink alcohol two days of the week and I watch my intake to keep it at a certain level the rest of the days. I end up with three sober months that way. And local business’s get my money each month.
Option two is to buy craft N/A options at their taprooms. One can go out with friends without drinking. If more people did that, breweries, bottle shops and bars would notice and probably increase the N/A section of the menu.
You can support locally AND be healthful at the same time.