I had the chance to check out a new to me brewery in Santa Barbara this month, Validation Ales. And they have an interesting hook or gimmick, they pit two beers against each other and whichever sells more gets brewed again and then matches up to a new recipe. Their website joins in on the fun as well which makes for repeated engagment.
I sampled an Italian Pilsner, a Cold IPA and an IPL and found all three to be quite good. I wanted to get an overview so I did only the one head to head match up. You can taste two seltzers or two light or get a taster tray with two match-ups.
The staff and the space were warm and engaging making for a fun visit.
