Fight On

USC can Big10 tailgate properly with the new , Stone Fight On! Pale Ale. Stone Brewing will be the official USC Athletics beer will be available for purchase the week of August 14, 2023.

The Pale Ale with “a balanced blend of tropical and citrusy hop flavors” will “be distributed throughout Southern California at stores, bars, and restaurants and onsite at the Los Angeles Colosseum and the Galen Center, home of the USC Trojans.”

Maybe I can get Linfield University to have an official beer made by Heater-Allen.

Biting Tires

Every once in a while, a beer menu for an unknown new brewery explains in ways that vagueness elsewhere on a website does not. Such is the case with Tirebiter Brewery which came onto my radar via Hopped LA.

Notice the SABInBev stable of beers. Tirebiter made a distributor happy with the easy order. Also notice the high prices. Who would pay $8 for Spacedust when you can get at least 8 bottles of it at almost any grocery store in SoCal. Dollars to donuts, this place has no physical brewing space. Not that contract brewing is bad but I have a feeling this place ain’t gonna lure people from the DTLA core to USC.