Kudos to both leaning into a perceived negative and bringing back a blast from the past.
El Segundo Brewing has created a new pale ale as a house beer (which used to be a thing back in the olden days of excess capacity) for two bars. One is the Library Alehouse and the other being the The Richmond.
The name….
Yup, craft beer dads have a bad reputation from ticking too much on Untappd to being so not cool that the kids are moving away to other beverages to distance themselves.