How the Fruit Gets in the Beer

The Oregonian may be shrinking and then blinking out of existence but it does still have some people on staff and can get out information that is helpful to know.

Case in point, this article on the Oregon Fruit Co.  I knew them only from the cans on a shelf in the baking section and no more.

This, to me, is an oft overlooked part of the craft beer industry. How tangential businesses get a boost from it.  Now grapefruit IPAs won’t last forever but this company has seen a market to sell to
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Beer Petition

Is there nothing the internet can’t do? Now bloggers like me can run off at the mouth about the great beer they are drinking or wish they are drinking. You can get e-mail blasts that detail what the beer bars are pouring and when all is said and done, you can review each and every beer.

Add another item to the list, BeerPetitions.com .

From The Oregonian and John Foyston (beer writer extraordinaire) …
BeerPetitions.com, a new website launched this week, aims to allow craft beer drinkers to aggregate their beer wish lists online so that local retail establishments will know the beers their customers want. This web tool could change how retail establishments choose beer brands and could dramatically increase craft beer market share.

BeerPetitions.com allows registered users to create an online petition for a specific beer brand to be carried at a particular retail establishment such as a bar, restaurant, or store. Members create profiles, add their signatures to petitions, and add comments to petition pages. Members also have the option to receive email alerts when new petitions are created for selected retail establishments.

This could be a potent tool to use against bad bars but I certainly would not dare to petition Ryan at the Verdugo or Brian at Blue Palms about what they should pour.