Predictions tend to either clump into educated guesses or a pundit re-wording the same thing they said the year before, and the year before that.
With that latter spirit in mind, let’s trot out some antiques and I will comment…
Pilsners will really be a thing this year – This is the biggest craft beer chestnut. The thing is, most places have a really good pils or a lager on tap. Highland Park Brewery here in Los Angeles has all kinds on tap. We can stop with this prediction because it is low key already proven.
Seltzers will lose steam – This has been the pandemic question each year. I never found one that struck me as anywhere near a beer replacement and have wondered how people thought they were drinkable. I think the category will lose additional steam this year. People will continue to buy them but they are not the song of the summer anymore.
Non-Alcoholic will gain momentum – This is pretty much a gimme as predictions go. More people are entering the market chasing that sweet deal that Athletic got from Keurig / Dr. Pepper. The beers themselves are still near beer in name only but the sober curious will buy them despite flavor flaws.
Mergers and Acquisitions – The era of big deals is on pause. This year, it will be the snatching up of closed breweries by those who need more production room. Perhaps in a different part of town or state to cut down on delivery costs.
