At the DTLA United Fest, the above business card was tucked into the swag given out. The image sorta looks like a passport and I thought I overheard (though it was hot out and my brain may have been a little boiled) that it was to be taken to each brewery in DTLA but it has no instructions on the back explaining that. Which led me to wonder, why aren’t there more passports like the Bend Ale Trail?
They have not only an app, but also a printable passport and physical copies that can be picked up at a brewery. I think you could tie into the #independent movement and have a 12 stamp passport that looks like this….
…with the participating breweries listed on the back along with simple instructions for use. Then have some sort of prize for completing the circuit. Maybe even do shout out from the Guild’s Twitter and Facebook accounts. The goal being to get people out to the breweries and to see that word Independent.