Less than a month from now I will find myself in Sacramento for the California Craft Beer Summit and though the staggering amount of breweries in attendance might be the main draw for most. I will be going primarily for the seminars and to report back on Sacramento breweries.
The Art of the Pitch is oft discussed in our entertainment driven world of Los Angeles but not so much in the world of craft beer. But beer needs to be sold which is why one of the most interesting sections of the California Craft Beer Summit is the “Meet the Distributor” sessions.
Here is what a fly on the wall can expect from this “Select distributors will host a table during a three hour “Meet a Distributor” educational session, allowing brewery owners and decision makers to collect information, pitch their brand or gain information about the distributor’s sales process. After the session time ends, distributors will still be able to access the private room to host one-on-one meetings with sales staff or suppliers as needed, providing a quiet, separate space for new business conversations and relationship building.”