Tag: Sapporo

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Breaking News – Anchor Brewing to Cease Operations

Bad news has come to pass as Anchor Brewing who was bought by Sapporo in 2017 will cease operations and the business will be liquidated.  According to news released, Sapporo had been attempting to sell the San Francisco heritage brewery for some time now and found no bids.  

A financial knight could ride in during the liquidation process and the Anchor Public Taps will remain open until the beer runs out.  One of the beers on tap is the 2023 Christmas Ale which was being ramped into production. Probably the biggest whale in the beer ticking world for some time.  

You can get the sad details from Dave Infante at Vinepair who should get a tip of the hat for the journalism he has done on this story.  But, to me, this development seems to come at a weird time.  A history of Anchor (which I reviewed on this blog) came out recently, Sapporo let Anchor buy the ingredients for Christmas Ale, Anchor came out with a new summer Mexican lager and the vitriol over the bland logo re-brand had faded.  Those moves don’t signal floundering to me.

If Sapporo thought that the money would come from brewing Sapporo in San Francisco, that seems misguided since Sapporo owned Stone seems much better suited to that task.

Fingers crossed that this is not the end, end but maybe, and this might be an idea too crazy, there should be a brewery who only does beers from defunct craft breweries.  A place that snaps up recipes like the steam beer and Christmas ale and Liberty Ale so that they are not completely lost.  

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Corporations are Bad People Day – Grinch

Two weeks ago, the news started to leak that the owner of Anchor Brewing, Sapporo was re-trenching the distribution of the beer back to California.

An understandable move and one that might have blipped into a news feed and then been pushed aside by a politician saying something stupid or the latest Tik Tok craze.

But that was not all that was announced. There will be no Christmas Ale in 2023. After 48 years, there will not be a beautifully drawn tree on a label during the holidays.

Did I expect that there would always be an Anchor Christmas Ale, yes. Was that realistic? No. But you think that Sapporo would have given the beer an epic send-off. Or brewed it for two more years to reach the 50 year mark. Are there no marketers left?

Economics is not just demand, it is supply and demand. You could bring back Christmas Ale and say it is the last year for it and you will probably sell it all and probably sell it at a higher mark-up. I will not believe that Sapporo doesn’t have enough loose change in the couch cushions to do a final bottling run. Even a small one for magnums only.

If I was a smaller brewer, I would start working on a replacement Christmas beer. I can imagine some pointed names for the beer would practically write themselves.

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Past Breaking News (Part 2) – West, East and Far East

How’s this for beer business water cooler talk…

“Sapporo U.S.A., maker of the number one selling Asian beer brand in the United States, and Stone Brewing, one of America’s largest and most innovative craft beer brands, have reached an agreement for Sapporo U.S.A. to acquire Stone Brewing. Supporting both business’ long-term growth strategies in the U.S. market, the transaction is expected to close in August 2022. “

Could this work? Sapporo already controls Anchor and aside from can label designs that are a little plain, seem to be in the same craft brewing pecking order as they were before. But though Stone has slipped into seltzers and brand extending Buenaveza lagers, it is still primarily a hop house something Sapporo is decidedly not.

Sapporo does seem to have a California heritage brewery soft spot. Stone is a world brand despite the pullback from Berlin and having both a West Coast and East Coast brewing operation has benefits. Though if I signed on to brew at Stone and I was suddenly making Sapporo for a living, it might be stunting creatively.

For some, the past bold statements from Greg Koch and initiatives to keep craft independent will be “flip flop” fodder for semi-humorous tweets but to me…

The big question that I fall back to is that despite the relative security of a stable parent company, what happens if Stone doesn’t generate money at the clip required. What happens then? Or what if Sapporo decides five years down the road that they want out of a hyper competitive California and U.S. beer market?

As with Anchor Brewing, only time will tell if the two can work together. Maybe Sapporo, Stone and Anchor can do a Hoppy Holiday lager for Christmas.

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Black and Tan from Japan

In a craft beer world that with new SKUs every minute it is amazing that Sapporo hasn’t had a new beer since way back in 2004! Now they do.
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Sapporo Premium Black is headed to us next month straight from their Canadian brewery. Basically the dark lager version of the pale lager you can get now. As far as mass market lagers go, it is a solid pick for the price.

Now you can get a dark roasted version with notes of chocolate and coffee and a slightly different can design.

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World Cup + World Beer – Japan

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TODAY: JAPAN V. PARAGUAY

This should be an intriguing match up. Japan is an exciting team to watch and like the US team very difficult to beat this year. I wouldn’t be surprised to see them reach the semi-finals.

The best known of Japanese beers is Sapporo. Might be time to hear the whoosh when a can opens of their trademark oversize silver cans.
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