I read THIS article about a pop-up by reservation only cocktail bar and was intrigued. If I had a spare $100 on me, I would certainly be tempted to try this and not only for cocktails but for beer or cider too because I think it is a great way to create buzz and have a literal reason to tell a story as well. And in a town such as Los Angeles, there must be good stories and tellers of stories to make this happen. And club only brewers can do well so why not reservation only.