Coasters are marketing tools. But they can also be used for art. And now they can also be used to light your way. Reflector Protectors takes the form of the coaster but once you peel the top layer off and affix it to your clothing it becomes reflective.
Conceived by the Edward Snell and Co. in South Africa it was created to help slow a nearly inconceivable and grim statistic that an estimated five pedestrians are killed per night walking home from a bar. Hopefully the reflectors will hop the pond and become available here for our bicycle culture.