First clue the series “Kings of Beer” is bad is obviously, Budweiser, the second is that it is a competition show. Now I doubt this will be as positive and transformative as say the Great British Bake Off or Queer Eye. My bet is that they are looking for drama as evidenced by the press release which states that “elite brewmaster from 65 breweries and 23 countries BATTLE it out…” and “Judged by… experts who are “SEQUESTERED DEEP” within the walls of Room 220 in St. Louis.
All to create a mediocre beer in the best light. I wonder if a brewer from Platform Brewing will win?